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Scaling JibJab With Facebook Ads

Description
Skylab worked with the animated e-card brand to help them effectively scale, while still reducing CPA.
Results
4X increase in ROAS
33% decrease in CPA
2X scale increase
Client
JibJab

Skylab Media's Strategy

Our Execution

Working with the JibJab team, Skylab Media quickly built video ads in carousel format using a catalog of the 10 most popular e-cards. This approach allowed the ads to show as many choices as possible and to capitalize on the ability of the carousel format to optimize the order of the e-cards based on performance. Text above the videos explained how to make a card and text below allowed shoppers to select and purchase or see even more examples.

To reach more people, Skylab took JibJab’s list of active long-term subscribers and created a lookalike audience. It expanded this audience even more by using international lookalike audiences to further explore potential markets while also narrowing its target to people with similar characteristics as long-term subscribers. With this combination of high-performing creative and expansive targeting, JibJab saw a 4X increase in sales over the previous year and a 33% reduction in cost per action (purchase) during the holiday season.

Note:  Skylab did not work on this account, but our team members have during previous work relationships

Skincare Brand
$2.62
CPM Rate
8.7M
Likes
40M
Video Views
Cosmetic Brand
650K
Followers
12.4M
Likes
100M
Video Views
CPG
 Brand 
$3.75
CPM Rate
785K
Followers
4.6M
Likes