Reversing Negative Return on Ad Spend

Skylab's Performance Strategy

Our Execution

dpHUE freshened up their campaign portfolio with YouTube, Shopping and Gmail
ads for greater ROAS.

We started by segmenting campaigns by theme and structuring campaigns to direct the most relevant landing page depending on what they searched. From this, conversion rates increased from 0.44% to 5% in the first month of our partnership.

We diversified their campaign portfolio by testing shopping, YouTube, Gmail, and Display. Shopping yielded a 2.52x ROAS. Gmail and display yielded a 6.73x ROAS with remarketing audiences. Retention audiences performed well in YouTube when paired with Google’s automated bidding strategy, target CPA.

​Note:  Skylab did not work on this account, but our team members have during previous work relationships.