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Discord is a platform for hosting real-time text, video, and voice chat. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities.
Servers can be public or private spaces. You can join a large community for people who share a common interest or start a smaller private server for a group of friends.
Unlike most social media platforms, Discord does not sell ads. Instead, it makes revenue by selling upgrades for users’ accounts or servers.
Compared to other social media platforms, Discord’s main value is real-time interaction between users.
Create custom roles for your community's Discord experience.
Host Discord related events.
Get insights from your community within Discord's server.
Use Discord as a reward for your paid customers.
The platform’s user base continues to grow beyond gamers. In Spring 2021, 70% of Discord users reported using it for more than just gaming, up from just 30% in 2020. And the platform has grown from 2.9 million users in 2016 to +150 million active monthly users in 2022.
Discord offers a platform for people interested in your business to come together and interact in real time. Discord’s users tend to skew young.
As of 2021, 5% of US teenagers said that Discord was their favorite social media platform. That’s a long way behind third-place Instagram (24%) but still beats Twitter (3%) and Facebook (2%).
Most features on Discord are free. It doesn’t cost anything to join and create servers. But there are some services that cost money.You can pay to upgrade your account with Discord Nitro or Nitro Classic, which costs a little less and provides fewer features than the full version.
Nitro upgrades are linked to your account, not your server. And most of their features benefit your account rather than your profile. However, Nitro does give you access to perks that help you run your server, like better resolution when you livestream and more backgrounds in video calls.
To unlock all the features for your server, you need to spend Server Boosts on it. Higher boost levels give your server benefits like higher audio quality and more customization options.
You get two free Boosts with a Nitro subscription. But to unlock the highest tiers, you’ll need to buy more Boosts or get other users to spend them on your server.