Scaling JibJab With Facebook Ads

Skylab Media's Strategy

Our Execution

Working with the JibJab team, Skylab Media quickly built video ads in carousel format using a catalog of the 10 most popular e-cards. This approach allowed the ads to show as many choices as possible and to capitalize on the ability of the carousel format to optimize the order of the e-cards based on performance. Text above the videos explained how to make a card and text below allowed shoppers to select and purchase or see even more examples.

To reach more people, Skylab took JibJab’s list of active long-term subscribers and created a lookalike audience. It expanded this audience even more by using international lookalike audiences to further explore potential markets while also narrowing its target to people with similar characteristics as long-term subscribers. With this combination of high-performing creative and expansive targeting, JibJab saw a 4X increase in sales over the previous year and a 33% reduction in cost per action (purchase) during the holiday season.

Note:  Skylab did not work on this account, but our team members have during previous work relationships