Building your brand ultimately will tell a story. Skylab will build a positive narrative backed by professional influencers and measure performance of all campaigns. With a network of over +30M influencers, our team is readily able to execute a full scale theme within thirty days.
What is influencer marketing? Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive messages to brands' target audiences. It's this collaboration between brands and creators that allows businesses to expand their reach across their buyer personas.
Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin' Donuts all use influencer marketing. Adidas has been using influencer marketing to promote their products for years now. They use influencer marketing to target a younger audience through Instagram.
Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts on a daily basis. So, instead of being skeptical of a commercial or social media ad, consumers are trusting that if their influencer of choice loves the product, they will too.
Set out your objectives, for example increasing your brand awareness with more social media followers, or directly converting already warmed-up leads into paid customers. Be aware that you may need repeated campaigns to achieve high impact, just like any other marketing activity, so keep your KPI numbers realistic.